- The Hello Tallow Playbook
5 Reasons Operators Are Making The Switch To Tallow
Oil is No Longer a Commodity Purchase
Frying oil is one of the most-used ingredients in all foodservice. It's present in virtually every kitchen, used in every service and touches more menu items than almost anything else.
For most of its history, it's been treated accordingly, as a commodity. Ordered by habit, evaluated by price per pound and replaced when it looked dark enough to warrant it. Nobody listed it on the menu. Nobody talked about it at the table.
That era is ending.Â
Today, operators are evaluating their frying oil through a different lens, one shaped by performance pressure, ingredient transparency and guests that pay closer attention than ever. The result is a measurable shift in how oil choice is being made, moving away from the default and toward something more intentional.
Beef tallow is at the center of that shift.
What was once invisible is now a competitive variable. The operators making the switch aren't doing it because it's a trend. They're doing it because it works.
Oil is No Longer a Commodity Purchase
Frying oil is one of the most-used ingredients in all foodservice. It's present in virtually every kitchen, used in every service and touches more menu items than almost anything else.
For most of its history, it's been treated accordingly, as a commodity. Ordered by habit, evaluated by price per pound and replaced when it looked dark enough to warrant it. Nobody listed it on the menu. Nobody talked about it at the table.
That era is ending.Â
Today, operators are evaluating their frying oil through a different lens, one shaped by performance pressure, ingredient transparency and guests that pay closer attention than ever. The result is a measurable shift in how oil choice is being made, moving away from the default and toward something more intentional.
Beef tallow is at the center of that shift.
What was once invisible is now a competitive variable. The operators making the switch aren't doing it because it's a trend. They're doing it because it works.
Numbers Tell The Story
56% Consumer awareness of beef tallow
40% Growth in tallow menu mentions, late '23-'24
+54% Projected growth over the next 2 years
59% Love or like beef tallow after trying it
Numbers Tell The Story
56% Consumer awareness of beef tallow
40% Growth in tallow menu mentions, late '23-'24
+54% Projected growth over the next 2 years
59% Love or like beef tallow after trying it
Inside The Playbook
âś“ The 5 Â Key Drivers Behind The Shift to Tallow
âś“ Real Operator Results and Performance Data
âś“ A Step-by-Step Framework to Test it in Your Own Kitchen
This isn’t just about switching oils.
It’s about understanding what’s actually driving performance in the fryer and how small changes can impact flavor, consistency and cost across your entire operation.
Download the Hello Tallow Playbook
Built for operators looking at performance, not trends. This guide breaks down the 5 reasons behind the shift to tallow, supported by real kitchen results and a clear process for running your own test and measuring total impact.
Content Sources: Technomic, Datassential
Inside The Playbook
âś“ The 5 Â Key Drivers Behind The Shift to Tallow
âś“ Real Operator Results and Performance Data
âś“ A Step-by-Step Framework to Test it in Your Own Kitchen
This isn’t just about switching oils.
It’s about understanding what’s actually driving performance in the fryer and how small changes can impact flavor, consistency and cost across your entire operation.
Download the Hello Tallow Playbook
Built for operators looking at performance, not trends. This guide breaks down the 5 reasons behind the shift to tallow, supported by real kitchen results and a clear process for running your own test and measuring total impact.
Content Sources: Technomic, Datassential